Privacy Policy

We would like to inform you in the following about the processing of personal data in the context of the use of our Internet pages.

Responsible person

Responsible for this website is smartminded GmbH (Henleinstraße 10, 78083 Dauchingen, Germany). Further information about our company and the persons authorized to represent it can be found here.

Which data are processed?

Legal basis of the data processing

To be able to offer you our website and the services associated with it, we process personal data based on the following legal principles:

• Consent (Art. 6 para. 1 lit. a) DSGVO)
• for the performance of contracts (Art. 6 para. 1 lit. b) DSGVO)
• based on a balancing of interests (Art. 6 para. 1 lit. f) DSGVO)
• to fulfill a legal obligation (Art. 6 para. 1 lit. c) DSGVO)

We will refer to the relevant terms in connection with the respective processing so that you can classify on which basis we process personal data.

If personal data is processed based on your consent, you have the right to revoke this consent at any time with effect for the future.

If we process data based on a balancing of interests, you as the data subject have the right to object to the processing of personal data, taking into account the provisions of Art. 21 DSGVO.

Access data

When you visit our website, personal data is processed to be able to display the contents of the website on your terminal device.

For the pages to be displayed in your browser, the IP address of the terminal device you use must be processed. Additional information about the browser of your terminal device is also processed.

We are obliged by data protection law to also guarantee the confidentiality and integrity of the personal data processed with our IT systems.

For this purpose and out of this interest, the following data is recorded based on a weighing of interests:

• IP address in case of faulty access to Internet pages “Error Log” (for a maximum of 7 days)
• Operating system of the calling computer
• Browser version of the calling computer
• Name of the retrieved file
• Date and time of retrieval
• data volume transferred
• Referring URL

The IP address will be deleted after 7 days at the latest from all systems used in connection with the operation of this website. We can then no longer establish a personal reference from the remaining data.

The data is also used to determine and correct errors on the Internet pages.

Contact by email

If you contact us by email, we process the data you provide (e.g. name, email address, content of your message) in order to handle and answer your enquiry. For specific enquiries, processing is carried out for the performance of a contract or pre-contractual measures; for general enquiries it is based on a balancing of interests.

Newsletter and email registration

Some of our free tools require registration with your email address after repeated use in order to keep providing access.

You can also subscribe to an e-mail newsletter on our website. In addition to the voluntary information in the respective form, we only process your e-mail address for this purpose. However, this is also mandatory to send you the newsletter.

You can unsubscribe from the newsletter at any time. Alternatively, you will find a link to unsubscribe in every newsletter e-mail.

To be able to analyze the popularity of our newsletter mailings and to optimize them, we log when e-mails are opened and links are clicked. This usage analysis is based on a weighing of interests. You can object to this processing by unsubscribing from the newsletter.

For managing email addresses and sending emails we use the service provider Kit (formerly ConvertKit; Kit Inc., USA). The requirements for an adequate level of data protection within the meaning of Art. 44 et seq. GDPR are ensured (EU-U.S. Data Privacy Framework or EU standard contractual clauses).

Cookies and local storage

Our websites largely work without cookies. We do not use cookies for advertising or tracking purposes.

For individual functions we store technically necessary information in your browser's local storage, e.g. to provide our free tools. This information remains on your device and is not transferred to third parties. The storage is necessary for the functions you use (Section 25 (2) TTDSG).

You can delete locally stored data at any time via your browser settings.

Web analytics (Ahrefs Analytics)

For reach measurement we use Ahrefs Web Analytics (Ahrefs Pte. Ltd., Singapore). According to the provider, the service works without cookies and without cross-site tracking. Processing is based on a balancing of interests (Art. 6 (1) (f) GDPR); our interest is the statistical analysis and optimisation of our services.

Fonts

The fonts used on these websites are loaded locally from our own servers. No connection to servers of Google or other third parties takes place.

Hosting and content delivery

Our websites are hosted on Amazon Web Services (AWS) and delivered via the Amazon CloudFront content delivery network. Connection data (in particular the IP address) is processed in order to deliver the pages and to protect our systems against attacks. AWS is certified under the EU-U.S. Data Privacy Framework; a data processing agreement is in place with AWS.

Free tools

When you use our free tools (e.g. keyword research), your search inputs are forwarded via our servers to data providers (DataForSEO, Rainforest API) in order to provide the results. Your IP address is not transmitted to these providers; it is processed briefly on our systems to prevent abuse (rate limiting).

Purposes of processing personal data

We process the aforementioned data for the operation of our website and the fulfillment of contractual obligations towards our customers or the protection of our legitimate interests.

In case of inquiries from you outside an active customer relationship, we process the data for sales and advertising. You can object to the use of your personal data for advertising purposes at any time.

Voluntary data

If you provide us with data voluntarily, e.g. in forms, and this data is not required for the fulfillment of our contractual obligations, we process this data with the justified assumption that the processing and use of this data is in your interest.

Recipient/passing on of data

Data that you provide to us will not be passed on to third parties. In particular, your data will not be passed on to third parties for their advertising purposes.

However, we may use service providers for the operation of this website or further products or services from us. Here a service provider may get knowledge knowledge of personal data. We select our service providers carefully – especially concerning data protection and data security – and take all measures required by data protection law for permissible data processing.

Data processing outside the European Union

Insofar as personal data is processed outside the European Union, you can see this in the previous explanations.

Data processing outside the EU takes place in particular with regard to email delivery (Kit) and the hosting and delivery of the websites (Amazon Web Services / CloudFront). The necessary measures to ensure an adequate level of data protection have been taken; the EU-U.S. Data Privacy Framework and/or the EU standard contractual clauses apply.

Data protection officer

We are not legally obliged to appoint a data protection officer.

Your rights as a data subject

You have the right of access to personal data concerning you. You can contact us for information at any time.

In the case of a request for information that is not made in writing, we ask for your understanding that we may require you to provide evidence that proves that you are the person you claim to be.

Furthermore, you have the right to correction or deletion or to restriction of processing, as far as you are legally entitled to do so.

Finally, you have the right to object to the processing within the scope of the statutory provisions. The same applies to a right to data transferability.

Deletion of data

As a matter of principle, we delete personal data when there is no need for further storage. A requirement can exist in particular if the data is still needed to fulfill contractual services, to check and grant or avert warranty and, if applicable, guarantee claims. In the case of statutory storage obligations, deletion shall only be considered after the expiry of the respective storage obligation.

Right of complaint to a supervisory authority

You have the right to complain about the processing of personal data by us to a data protection supervisory authority.

Amendment of this privacy policy

We will revise this privacy policy whenever there are changes to this website or other occasions that make this necessary. You will always find the current version on this website

Translations

This Privacy Policy may have been translated when we have made them available to you. You agree that in the case of any dispute, the original German text will prevail.

Status: 08.07.2026