Understanding where customers drop off in your search funnel is crucial for success on Amazon. Our analyzer examines each stage of the customer journey from impression to purchase, identifying specific bottlenecks that cost you sales.
The Amazon search funnel has four key stages: Impressions (your product appears in search), Clicks (customer clicks to view), Cart Adds (customer adds to cart), and Purchases (customer completes order). Each transition is a potential drop-off point.
"Finding where customers drop off in your funnel is the first step to fixing conversion problems."
We analyze conversion rates at each stage and compare them to industry benchmarks. When a rate falls below threshold, we flag it as an issue. When all rates exceed benchmarks, we mark it as a winning keyword.
Analysis Thresholds
Our analysis uses data-driven thresholds: <2% click rate indicates visibility issues, <5% cart rate suggests listing problems, and <30% purchase rate points to checkout friction. Keywords exceeding 5% click rate, 15% cart rate, and 50% purchase rate are marked as winners.
Each identified issue comes with actionable recommendations. Visibility problems need better images or pricing. Listing issues require improved content. Checkout problems may also pricing or shipping adjustments.
Transform your Amazon PPC performance with data-driven funnel analysis. Upload your Search Query Performance data and discover exactly where to focus your optimization efforts.
